Wednesday, September 30, 2009

Dumb Move by GM to End Saturn

"GM CEO Fritz Henderson said in [a] statement that Saturn and its dealership network will be phased out [following breakdown of talks to acquire Saturn by Penske]." [words in brackets my addition - RES] source: the Associated Press, September 30, 2009.

This has to go down in history as one of the dumbest business moves of all time. Shutting down Saturn, the car company that rescued GM a decade ago. Saturn, the car company that revolutionized the car buying experience - no haggling on the price. Everybody pays the same for a given model. Saturn, the car that runs and runs and runs, dependably, reliably, and with very low maintenance. Saturn, the car that tow-truck drivers almost never had to tow.

I have owned 3 different Saturns, all 4 door sedans with the 4 cylinder engine, all manual transmission, and they ran like the fine machines they are. Never any maintenance or engine problems. Easy to work on, to change the oil and filter, to change the spark plugs, and that is all the tuneup they required.

Brilliant, GM. Just brilliant. No wonder your company is bankrupt.

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